Because the sun shines on all of us — but protection doesn’t.

We believe sun care is a right, not a luxury. That’s why we give back through spfa – Sun Protection For All, our mission to make skin protection accessible to everyone.

We commit 3% of our profits to support sun safety in under-resourced communities — people who live and work under the sun every single day, but rarely get to protect their skin from it.

Where 3% of what you pay goes

Free Sunscreen Distribution

We provide sun protection at no cost to underserved communities, especially outdoor workers and rural families.

Skin Health Education

We fund programs that teach sun safety, early signs of damage, and simple ways to care for skin.

Outreach Where It Matters

We partner with schools, rural clinics, and frontline spaces to spread awareness where it's needed most.

Equipping Local Champions

We train teachers, nurses, and volunteers to become sun safety advocates in their own communities.

When you protect your skin, you protect someone else's too.

Every time you choose East24, you're not just buying sunscreen — you're sharing safety, dignity, and care with someone who needs it most. That’s powerful.

 Get sunscreen now and empower someone else.