Honest protection, human-first skincare.
At The East24 Company, we believe skincare should work quietly and effectively, not demand your attention with flashy claims. We don’t promise miracles — we promise good science, clean textures, and thoughtful sun care that earns its place in your routine.
We don’t drop products for hype. We develop one thing at a time, and we test it relentlessly — in cities, in villages, on brown skin, in real heat.
Because skincare should work in your climate, not just lab conditions.
We don’t want to be the best skincare brand. We want to be the most thoughtful one.
For people who work in harsh sun, who can’t afford to avoid outdoor labor, sunscreen isn’t cosmetic. It’s relief. It’s health care. It’s preventive wellness.
We donate 3% of profits to bring sun protection and education to under-resourced communities
