The sun's powerful. So are you with East24

Today's smart families follow sun hygiene. Sunscreen is never an option but a part of their daily routine.

Get Your Sunscreen
Sun hygiene

Why sun hygiene matters in your family?

We protect against germs we can't see. UV rays are no different. Sun hygiene is the daily habit of applying sunscreen to protect your skin from UV damage.

UV damage adds up
01
UV damage quietly adds up over the years
Sun damage doesn't show overnight but it builds over decades. What seems invisible shows evidently a few years down the line. Most people in 50+ are seeing the effects today because of years of neglect.
Children learn what they see
02
Children learn from what they see
Skip sunscreen, and they grow up thinking it doesn't matter. While we like to be optimistic, UV levels may only worsen for the coming generations. The habit you build now is the protection they'll carry forever.
Prevention routine
03
Your prevention routine is incomplete without it.
You filter your water. You disinfect your floor. You use sanitiser. UV protection works exactly the same way. It's just the daily habit nobody taught our generation. A complete health routine has sunscreen in it.

Sun hygiene is the new handwashing. Make sure the people you love are protected.

Choose your everyday SPF

Simple. Practical. Dependable. Refined over 1.5 years to become a trusted part of your family’s daily routine.

East24 Power Protect SPF 50
Power Protect
SPF 50 PA++++
Universally gentle.
Suits all skin types.
Shop Now
East24 Super Hydrating SPF 50
Super Hydrating
SPF 50 PA++++
Intensely hydrating.
Suits normal to dry skin.
Shop Now
Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care. Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care. Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care. Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care. Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care. Small habit, big protection. Thoughtful families choose daily sun protection. Suncare is family care.

What East24 offers

Beginners
Beginners
Busy Moms
Busy Moms
On-the-go Dads
Seniors
Seniors

Beginners

You're just starting out. You don't need something complicated or exotic or expensive. You need something you'll actually use every day. East24 offers you a lightweight, comfortable sunscreen that feels easy from day one, so you can build a habit that lasts forever.

Busy Moms

Your mornings are already full. You don't need another step that slows you down. East24 offers you a quick-absorbing sunscreen that blends in effortlessly within a minute, so you can take care of your skin while taking care of everything else.

On-the-go Dads

You want something that works without needing attention. East24 offers you a clean, invisible finish with zero white cast and a barely-there feel, so you can step out protected without complicating your routine.

Seniors

The sun has always been a part of your life, and so has its impact. Today, with changing conditions, a little daily care can go a long way. Whether it's a morning walk, a quick grocery run or evening tea on the terrace, this simple companion fits into your day with comfort and ease.

Tested by high-performance athletes, firefighters, and alpine skiers

Your mornings are already rushed. Your sunscreen must match your pace.

That’s why our initial testers are people on the move and perform under pressure.

Here's what they say

Waseem Bhat

International Ski Racer & Coach

East24 Sunscreen offers excellent sun protection with a lightweight, non-greasy formula that feels great on the skin. It blends in smoothly and keeps your skin protected even during outdoor activities.

Shyam Vasudevan

Sports Journalist, Former Writer at ESPN

Really liking how it feels on my skin. Super light and very easy to apply :)

AK

Arnav Karnavar

Professional Table Tennis Player

My skin tends to get quite dry but this sunscreen really helped. It feels super moisturizing and kept my skin soft without any greasiness.

Tanuja Thakur

Indian Ski Team

It’s a really nice cream — I absolutely loved it. The sunscreen is lightweight yet very hydrating, which makes it perfect for winter days here in the mountains. It feels comfortable on the skin and works great in the cold weather.

Vansh Thakur

Himalayan Snowboarder

It was perfect for sunny days.. especially it is light weighted .. it felt so good

BM

Bhumika Shukla

Indian Rugby Team

I genuinely loved using the sunscreen - it's lightweight, non-greasy, perfect for my active days on the field. It protects without slowing me down which is exactly what I need as an athlete.

Taniya Sanyal

1st Woman Firefighter of Indian Aviation

Amazing sunscreen for summer. No more tanning.

Sun Protection For Your Family

We promise good science, clean textures, and thoughtful suncare that earns its place in your family’s routine.

Learn About us

India's 1st Family Sun Hygiene Brand

Universally gentle formulations
without the nasties

Tried and approved by
everyday users in 30+ cities.

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