⭐⭐⭐⭐⭐ 4.82 out of 5 | Excellent

Ultralight and hydrating sunscreen without the sticky feel

Super Hydrating delivers long-lasting hydration with broad-spectrum protection. The ultralight formula absorbs in a few seconds and feels comfortable on your skin. No stickiness, no white cast.

Rs. 456.00

✔ Enriched with Hyaluronic acid and Vitamin E to treat dryness and signs of aging

SPF 50 PA++++ Protection

Lightweight and Non-sticky texture

Absorbs quickly and leaves zero white cast

Fragrance-free and no-stinging or irritation

✔ Suitable for Normal to Dry skin

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"My skin tends to get quite dry but this sunscreen really helped. It feels super moisturizing and kept my skin soft without any greasiness."

- Arnav Karnavar, Professional Table Tennis Player

Choose your sunscreen variant:
Power Protect Sunscreen SPF 50 PA++++ Bottle – Suitable for All Skin Types
For all skin types
Woman holding a tube of East24 SPF 50 PA++++ moisturizing sunscreen with a beige background
For Normal to Dry skin
How to use?

Apply sunscreen after moisturizer. For optimal protection, follow the 2-20-2 rule:

Step 1: Apply 2 g sunscreen every square centimeter (i.e. a coin-sized sunscreen on each body part).

Step 2: Apply 20 minutes before stepping out.

Step 3: Reapply every 2 hours.

All Ingredients

Aqua (and) Ethylhexyl Methoxycinnamate (and) Butyl Methoxydibenzoylmethane (and) Benzophenone-3 (and) Phospholipids (and) 1,3 Butylene Glycol (and) Phenoxyethanol Glyceryl Stearate (and) PEG-100 Stearate, Glycerin, Cyclopentasiloxane & Dimethiconol, Stearic Acid, Cetyl Alcohol, Polysorbate-20, Sodium Hyaluronate, Carbomer, Tocopheryl Acetate, DMDM Hydantoin (and), Methylchloroisothiazolinone (and), Methylisothiazolinone, Disodium EDTA

Ingredient Glossary

Look, Feel & Fragrance

How does it feel?

Absorbs effortlessly, ultra-light, and non-sticky, with a thin texture that disappears on application.

How does it look?

Leaves skin with a healthy, hydrated appearance and a refreshed, radiant glow.

How does it smell?

It has no fragrance, reducing the risk of irritation and allergic reactions.

Other info

Quantity: 60g
Shelf Life: 2 years

Store in a cool, dry and hygienic place

Sunscreen for normal to dry skin - Super Hydrating Broad Spectrum Sunscreen with SPF 50 PA++++ (Enriched with Hyaluronic Acid & Vitamin E) [60g]
1/10

Results from an independent study

Tested by participants across 19 cities, 15 states, and 7 days. See all

94%

testers said Super Hydrating left no or minimal white cast.

100%

said it spread evenly within 3-4 gentle strokes.

100%

said it absorbed within 5 seconds.

Three women holding skincare products against a white background

This is the story of Super Hydrating.

1.5 years. Countless trials. One goal - sunscreen that fits into your every day

Dry skin shouldn’t hold you back. We made this for those who need more from their sunscreen — a daily essential that hydrates, repairs, treats, and protects. One step. One product. All-day comfort under the sun.

Frequently asked questions

I have dry, sensitive skin. Can I use Super Hydrating?

Yes, Super Hydrating is ideal for dry, sensitive skin types. It is also fragrance-free.

Can I use Super Hydrating with my existing skincare products and serums?

Yes, Super Hydrating can you used in your existing skincare routine, allowing you to layer it under your favorite serums.

Is Super Hydrating recommended for skincare beginners?

Yes, Super Hydrating is a gentle sunscreen that's perfect for beginners.

What is SPF 50?

SPF 50 measures a sunscreen's protection against UVB rays, which cause sunburn. The number represents the amount of time it takes for the sun's UVB rays to cause sunburn on protected skin, compared to unprotected skin. SPF 50 offers high protection, filtering out about 98.5% of UVB rays.

What is PA++++?

PA++++ is a measure of a sunscreen's protection against UVA rays, which cause premature aging. The PA rating system is used in Asia and is based on the Persistent Pigment Darkening (PPD) method. PA++++ offers the highest level of UVA protection, providing excellent defense against skin damage and discoloration.

How to read UV index?

The UV index measures UV radiation levels from 0-11+. Low (0-2): minimal protection needed; Moderate (3-5): seek shade, wear protective clothing; High (6-7): use extra precautions; Very High (8-10): avoid prolonged sun exposure; Extremely High (11+): take all precautions.

Where to read UV index?

Check the UV index on weather websites, mobile apps, or local news forecasts to plan your outdoor activities.

When is the ideal time to apply sunscreen?

Apply Power Protect at least 20 minutes before going outside, and reapply every 2 hours or immediately after swimming or sweating.

When is it okay to skip sunscreen?

Never! UV rays can damage skin even on cloudy days, so apply Power Protect daily, regardless of the weather.

What is the right quantity of sunscreen to use?

For optimal protection, apply sunscreen liberally at a thickness of 2mg per square centimeter. This is because sunscreen efficacy is measured by testing the product's ability to protect skin on a small area, typically one square centimeter. To replicate this in real-life use, aim for 2mg/cm² coverage. While the two-finger rule can provide a general guideline, individual application needs may vary. Ensure generous coverage for maximum efficacy.

When you protect your skin, you protect someone else's too.

Our mission is to make sun protection a basic right — not a privilege. We dedicate 3% of our profits to bringing sun safety to under-resourced communities — people who spend their days under the sun, yet often go without the protection they deserve.

Learn more
Legal Metrology

Product Name: Super Hydrating Sunscreen Lotion
Manufactured by: Cosmetify, Ph. 1, 396, Industrial Area Phase 1, Panchkula, Haryana - 134113
Manufacturer License No.: 265 COS (H)
Marketed by: The East24 Company, 36, Station Border Road, Kodambakkam, Chennai - 600024
Country of Origin: India
Customer care Number: 9080620803
The MRP / quantity is mentioned in the product packaging