Every ingredient.
Explained plainly.

A colourless organic compound used as a humectant, solvent, and emollient. It helps retain moisture, gives a smooth texture, and aids in dissolving other ingredients within the formula.

Water — the universal base solvent used to dissolve and blend other ingredients into a stable, spreadable formulation.

A broad-spectrum UV filter that absorbs both UVA and UVB radiation, helping protect the skin from sun-induced damage and photoaging.

Also known as Avobenzone — one of the most effective UVA filters available, providing deep protection against the long-wave UV rays responsible for skin aging and DNA damage.

A lightweight emollient derived from mineral sources. It gives the product a smooth, non-greasy skin feel while aiding in even spreading across the skin surface.

A polymeric thickening agent used to build gel-like textures and stabilise emulsions, ensuring the formula maintains its consistency from tube to skin.

A blend of cetyl and stearyl alcohols — fatty alcohols that soften and smooth the skin, enhance the texture of the formulation, and help stabilise emulsions.

A moisturising fatty alcohol that conditions the skin barrier, improves product spreadability, and gives formulations a creamy, luxurious feel.

A lightweight, volatile silicone that evaporates quickly after application, leaving a silky smooth skin feel without greasiness — ideal for everyday wear.

A high-molecular-weight silicone that forms a breathable, protective barrier on skin — reducing moisture loss and improving the overall finish of the formula.

A chelating agent that binds trace metals in water and raw materials, preventing them from destabilising the formula or reducing the effectiveness of preservatives.

A formaldehyde-releasing preservative used in small, regulated concentrations to prevent microbial contamination and extend product shelf life.

Also known as Octinoxate — one of the most widely used UVB filters globally. It absorbs ultraviolet B radiation efficiently, helping prevent sunburn and skin cell damage.

One of skincare's most proven humectants — draws moisture from the environment and deeper skin layers to the surface, keeping skin supple and well-hydrated throughout the day.

Formed from glycerin and stearic acid, this compound acts as both an emulsifier and emollient. It helps create stable oil-in-water emulsions, traps moisture in the skin, and contributes to a smooth skin feel.

A mild surfactant and emulsifier that helps blend oil and water phases together, improving formula stability and aiding in even distribution on the skin.

A broad-spectrum preservative effective against bacteria, yeasts, and moulds. Used in very small, regulated concentrations alongside Methylisothiazolinone to keep formulations safe.

A synthetic preservative that inhibits microbial growth and maintains product freshness. Used at tightly controlled concentrations to ensure safety and formula longevity.

A polyethylene glycol ester of stearic acid used as an emulsifier. It helps oil and water combine into a smooth, uniform cream or lotion without separation.

A synthetic preservative widely regarded as a gentler alternative to parabens. Highly effective at preventing microbial growth, thus extending product shelf life while remaining stable across a wide pH range.

Naturally occurring lipids that make up cell membranes. As skin-conditioning agents, they reinforce the skin's lipid barrier, improve moisture retention, and enhance ingredient delivery into the skin.

A polymer that forms a thin, flexible film on the skin surface, locking in moisture and contributing to a smooth, even skin feel after application.

A mild emulsifier and solubiliser derived from sorbitol. It keeps oil-based and water-based components blended uniformly throughout the product's shelf life.

The salt form of hyaluronic acid, with a smaller molecular weight that allows it to penetrate more deeply into the skin. It binds up to 1000× its weight in water, delivering intense hydration and plumping fine lines.

A saturated fatty acid found naturally in skin and many plant oils. It helps soften and condition skin, stabilise emulsions, and gives the product a creamy, spreadable texture.

A stable, ester form of Vitamin E. It nourishes the skin, neutralises free radicals generated by UV exposure, and helps protect cell membranes from oxidative stress — making it a natural complement to UV filters.