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Paraben-free ● Sulphate-free ● Mineral oil-free ● Essential oil-free ● Fragrance-free ● Cruelty-free ●

Power Protect SPF 50 PA++++ Sunscreen | For all skin types | 60g

4.71 / 5 (See Reviews)

After 1.5 years of trial, India's 1st Everyday Family Sunscreen Brand brings you an effortless sunscreen formula that truly fits your morning routine. Lightweight, fast-absorbing, and designed for all skin types. Shields against both UVA & UVB rays with zero white cast on every Indian skin tone. Built for daily sun protection, for every one of you.

Look: Naturally dewy  |  Ideal for: Normal, Oily, Combination & Sensitive skin  |  Ages: 18 - 65+

Choose your variant
For all skin types
Universally gentle
For dry skin
Intense hydration
Rs. 392.16Rs. 456.00(Incl. of all taxes)
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60g
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120g
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180g
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Pan-India · All orders
Full Refund
Love it or money back
Partial COD
Half now, half on delivery
48hr Dispatch
Max wait from order to ship

Consumer perception study

Zero white cast
4 out of 5 people said it left minimal or zero white cast
Quick-absorbing
95% said it absorbed within 1 minute
Zero stickiness
96% found it non-sticky or settled quickly
Ultralight
91% felt it was lightweight and barely there
Zero irritation
96% reported no irritation
See full results
UV FilterFunctionWavelength
Ethylhexyl MethoxycinnamateUVB Filter280–320 nm
Butyl MethoxydibenzoylmethaneUVA1 & UVA2 Filter310–400 nm
Benzophenone-3UVA & UVB Filter280–350 nm

Select each ingredient to know why it exists in our formula

Purified Water
Purified Water
The base of the whole formula — it dissolves and carries all the other ingredients together.
 (and) Ethylhexyl Methoxycinnamate
Ethylhexyl Methoxycinnamate
Absorbs the sun's UVB rays — the ones that cause sunburn — before they can reach and damage your skin.
 (and) Butyl Methoxydibenzoylmethane
Butyl Methoxydibenzoylmethane
Catches UVA rays — the sneaky sun rays that go deeper into skin and cause aging and dark spots over time.
 (and) Benzophenone-3
Benzophenone-3
Blocks both types of harmful sun rays and helps the sun protection stay effective longer while you're out.
 (and) Phospholipids
Phospholipids
Helps your skin hold onto moisture and makes it easier for the good ingredients to sink in properly.
 (and) 1,3 Butylene glycol
1,3 Butylene glycol
Pulls water from the air into your skin to keep it feeling soft, smooth, and hydrated.
 (and) Phenoxyethanol
Phenoxyethanol
Keeps the formula clean and safe by stopping bacteria and mold from growing inside the product.
 , Cetostearyl Alcohol
Cetostearyl Alcohol
Gives the cream its smooth, creamy texture so it glides on evenly and feels nice on your skin.
 , Glycerin
Glycerin
Attracts water like a magnet and holds it in your skin so it stays moisturized all day long.
 , Polyacrylamide & C13-14 Isoparaffin & Laureth-7
Polyacrylamide & C13-14 Isoparaffin & Laureth-7
These three work as a team to give the formula a light, gel-like feel and help it spread without leaving a greasy layer behind.
 , DMDM Hydantoin
DMDM Hydantoin
Protects the formula from going bad by stopping harmful bacteria from growing over time.
 (and) Methylchloroisothiazolinone & Methylisothiazolinone
Methylchloroisothiazolinone & Methylisothiazolinone
An extra freshness shield that keeps the whole formula stable and safe throughout its shelf life.
 , Disodium EDTA
Disodium EDTA
Grabs onto tiny metal particles that can sneak in from water or packaging — which would otherwise break down the formula faster.
What we left out Why it's a concern Our formula
ParabensAccumulates in skin tissue with repeated use and may cause irritation over time❌
SulphatesDegrades the skin lipid barrier, increasing sensitivity over time❌
Mineral OilPetroleum derived pore clogger with no active skin benefit❌
Essential OilsPhoto sensitising and amplifies UV damage in a daily SPF product❌
FragranceThe #1 cause of cosmetic allergic contact reactions globally❌
Animal TestingLegacy practice still common in global markets. Not for us.Cruelty-free ✔
Product texture
Proven UV Filters
Phospholipids
Glycerin
Contains UV filters approved by the EU Scientific Committee on Consumer Safety (SCCS) — among the most studied photoprotective ingredients in the history of sun protection.
Improves hydration. Forms a protective barrier on skin. Enhances UV protection.
Enhances skin elasticity. Helps retain moisture. Improves skin barrier function.
1

You won't even feel it on your skin.

Ultra-lightweight and non-greasy. No white cast, no sticky finish. It blends invisibly, so you'll actually wear it every day instead of skipping it.

2

Zero irritation, even on sensitive skin.

Formulated without parabens, sulphates or mineral oil. The three most common causes of irritation. Safe for reactive and sensitive skin.

3

Absorbs in under a minute, then you're done.

No waiting around. No white film to blend out. Apply and get on with your morning. Makeup, moisturiser, or just stepping out the door.

1

Quick-absorbing. Won't add a second to your morning.

Disappears into skin in under a minute. No waiting for it to dry, no pilling under foundation. Apply and keep moving.

2

Barely-there feel that goes with your whole day.

So lightweight it feels like nothing. No heaviness, no stickiness, no buildup through the day. You won't be tempted to skip it or go light-handed.

3

Fragrance-free. No allergies, no surprises. 0 added fragrance

Zero added fragrance. Nothing to trigger skin sensitivity, respiratory reactions, or that lingering sunscreen smell that follows you around all day.

1

No white cast. Completely invisible on skin.

Blends clean with zero residue. Nobody will know you're wearing SPF. Which is exactly the point.

2

No greasy shine. Just healthy-looking skin. Subtle radiance

No slick or oily look. East24 leaves a soft, just-bathed finish. The kind that reads as good skin, not product.

3

Quick-absorbing. On in seconds, out the door.

Sinks in fast. No standing around waiting. Apply in the bathroom, carry on with your day.

1

Just-right consistency. Easy to spread, every time.

Not too thick to drag, not too watery to control. Designed to glide over skin with minimal effort. No tugging, no uneven patches.

2

Fragrance-free. Nothing to irritate sensitive skin. 0 added fragrance

No added scent. As skin becomes more reactive with age, fragrance is one of the first triggers. East24 removes it entirely.

3

Gentle on thinned and delicate skin.

Formulated without known irritants. Safe for skin that has thinned, is post-procedure, or reacts easily. Full SPF protection without the sting.

Step 01
Dispatch

Once your order is received, we pack your sunscreen and book it with our courier partner — within a maximum of 48 hours.

Within 48 hours
Step 02
Pickup

Picked up from our warehouse in Chennai. You'll get a tracking number via WhatsApp or Email.

WhatsApp · Email
Step 03
Delivery

Most orders arrive within 3–5 business days. In rare cases, up to 8 days.

3–5 business days

How to Track Your Order

A tracking number is sent to your email once your package is assigned for pickup. You'll also get a WhatsApp/Email notification when your order is Out for Delivery.

⚠️ Important: Do not pay anything extra on a prepaid order. For Partial COD, pay only the remaining amount. Do not download any app or make UPI payments if someone calls claiming to be from us — this is fraud.

For queries, call or WhatsApp +91 90806 20803.

Need help? WhatsApp us or call +91 90806 20803
Yes, Power Protect is ideal for sensitive skin. It is fragrance-free, paraben-free, and formulated without the most common irritants in sunscreen.
Yes. Its minimalist formula layers well under serums, moisturisers, and makeup without pilling or balling up.
Yes. It's gentle, unfussy, and works for all skin types — a perfect first sunscreen.
SPF 50 measures protection against UVB rays (the ones that cause sunburn). It filters out about 98.5% of UVB rays, giving high protection for daily outdoor use.
PA++++ is the highest UVA protection rating in the Asian PA system, based on the PPD method. It provides excellent defence against premature aging and pigmentation caused by UVA rays.
0–2: Low — minimal protection needed. 3–5: Moderate — seek shade and cover up. 6–7: High — use extra precautions. 8–10: Very High — avoid prolonged sun exposure. 11+: Extreme — take all precautions.
Apply at least 20 minutes before going outside. Reapply every 2 hours, or immediately after swimming or heavy sweating.
Never. UV rays penetrate clouds and glass — apply Power Protect every day, regardless of weather or season.
2 mg per cm² is the scientifically tested standard. A practical guide: two finger-lengths covers your face and neck adequately. Don't skimp — underdosing is the #1 reason sunscreen underperforms in real life.
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