Sunscreen for all skin types - Power Protect Broad Spectrum Sunscreen with SPF 50 PA++++ [60g]

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Paraben-free ● Sulphate-free ● Mineral oil-free ● Essential oil-free ● Fragrance-free ● Cruelty-free ●

Power Protect SPF 50 PA++++ Sunscreen | For all skin types | 60g

Designed for all skin types, this lightweight, formula shields your skin from both UVA & UVB rays. Perfect for daily use it leaves zero white cast on all skin tones and absorbs quickly.

Look: Naturally dewy | Ideal for: Normal, Oily, Combination & Sensitive skin

Choose your variant

For all skin types

Universally gentle

For dry skin

Intense hydration

Rs. 392.16 Rs. 456.00

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Pan-India · All orders

Full Refund

Love it or money back

Partial COD

Half now, half on delivery

48hr Dispatch

Max wait from order to ship

Consumer perception study

Zero white cast

4 out of 5 people said it left minimal or zero white cast

Quick-absorbing

95% said it absorbed within 1 minute

Zero stickiness

96% found it non-sticky or settled quickly

Ultralight

91% felt it was lightweight and barely there

Zero irritation

96% reported no irritation

See full results

UV Filter	Function	Wavelength
Ethylhexyl Methoxycinnamate	UVB Filter	280–320 nm
Butyl Methoxydibenzoylmethane	UVA1 & UVA2 Filter	310–400 nm
Benzophenone-3	UVA & UVB Filter	280–350 nm

Select each ingredient to know
why it exists in our formula

Purified Water (and) Ethylhexyl Methoxycinnamate (and) Butyl Methoxydibenzoylmethane (and) Benzophenone-3 (and) Phospholipids (and) 1,3 Butylene glycol (and) Phenoxyethanol , Cetostearyl Alcohol , Glycerin , Polyacrylamide & C13-14 Isoparaffin & Laureth-7 , DMDM Hydantoin (and) Methylchloroisothiazolinone & Methylisothiazolinone , Disodium EDTA

What we left out	Why it's a concern	Our formula
Parabens	Accumulates in skin tissue with repeated use and may cause irritation over time	❌
Sulphates	Degrades the skin lipid barrier, increasing sensitivity over time	❌
Mineral Oil	Petroleum derived pore clogger with no active skin benefit	❌
Essential Oils	Photo sensitising and amplifies UV damage in a daily SPF product	❌
Fragrance	The #1 cause of cosmetic allergic contact reactions globally	❌
Animal Testing	Legacy practice still common in global markets. Not for us.	Cruelty-free

Proven UV Filters

Phospholipids

Glycerin

Proven UV Filters

Contains UV filters approved by the EU Scientific Committee on Consumer Safety (SCCS) — among the most studied photoprotective ingredients in the history of sun protection.

Phospholipids

Improves hydration. Forms a protective barrier on skin. Enhances UV protection.

Glycerin

Enhances skin elasticity. Helps retain moisture. Improves skin barrier function.

|

80–90% due to UV

of visible skin damage — like wrinkles, dark spots & uneven skin tone — is caused by sun exposure.

Wrinkles Dark spots Pigmentation Broken capillaries Rough texture Loss of elasticity

Krutmann et al., Clinical, Cosmetic and Investigational Dermatology, 2017 · Skin Cancer Foundation

By 18

Up to 80% of your lifetime UV exposure may already be accumulated — most of it without you ever knowing.

PubMed · Pustisek et al. — Acute skin sun damage in children

25–50%

of total lifetime UV exposure occurs before age 20, when skin's natural defence mechanisms are still developing.

PMC · Childhood UV exposure epidemiology, 2012

UV damage is silent and additive — every unprotected minute outside adds to a lifelong tally. It slowly breaks down collagen and elastin, triggers excess melanin, enlarges blood vessels, and permanently alters skin texture. The signs don't appear for years — but the damage starts the very first day.

US EPA · Health Effects of UV Radiation

How much of each skin concern is UV-driven?

Share of each visible skin concern attributable to sun exposure, per dermatological research.

Wrinkles & fine linesUV degrades collagen & elastin90%

Dark spots & pigmentationExcess melanin from UV stress85%

Loss of elasticityUVA penetrates deep dermis80%

Rough texture & drynessDisrupted skin barrier75%

Broken capillariesEnlarged surface blood vessels70%

Sources: Skin Cancer Foundation · Krutmann et al. 2017 · US EPA · Mayo Clinic

To stop this damage from building up, sunscreen needs to be worn every single day — not just at the beach. But habits only stick when they feel effortless.

That's why we spent 1.5 years developing a formula that disappears into your routine — not something you have to work around.

3 reasons why you must choose East24 sunscreens

1

You won't feel like you're wearing sunscreen.

Ultra-lightweight, non-greasy finish. No white cast. No sticky residue. It blends invisibly — so the only thing anyone notices is your skin, not your SPF.

2

Zero irritation. Even on sensitive skin and active spots.

Formulated without parabens, sulphates or mineral oil — the three most common causes of sunscreen irritation and eye-stinging. Safe for sensitive, reactive, and breakout-prone skin.

3

Absorbs in under a minute.

No waiting. No white film. Just go. Layer makeup straight on top, continue your skincare routine, or step out the door — all without the usual sunscreen pause.

Still getting tanned with a stash of sunscreen at home?
The problem isn't your routine — it's your dose.

Most skincare-savvy people apply sunscreen. But almost nobody applies enough of it. Thick, greasy formulas make you cut corners — and underdosing quietly cancels out your SPF.

20–50%

of the recommended amount is what most people actually apply — meaning your SPF 50 may be acting like an SPF 7–15.

PMC · Petersen et al., Photodermatol Photoimmunol Photomed, 2014

⅓

of the labelled SPF protection is what typical real-world application actually delivers, due to underdosing.

PMC · Stokes & Diffey, Photodermatol Photoimmunol Photomed, 1997

20–60%

of regular sunscreen users don't reapply throughout the day, depending on product type.

ScienceDirect · Sunscreen Application Habits Survey, 2023

The reason people underapply isn't laziness — it's the formula. When sunscreen is heavy, greasy or leaves a white cast, you instinctively use less of it. You blend it out faster, skip re-application, or avoid it altogether before makeup. Every gram you skip is a direct reduction in your real-world SPF — and no amount of skincare stacking makes up for it.

Petersen et al. 2014 · Photodermatology, Photoimmunology & Photomedicine

How underdosing compounds skin damage over time

Impact of consistent underapplication on key skin aging markers, relative to correct daily SPF use.

UV-induced agingAccelerated collagen loss from underprotection+88%

HyperpigmentationDark spots increase with insufficient SPF+82%

Tanning & oxidative stressEven low UV doses trigger melanin response+78%

DNA damage riskCumulative strand breaks from partial protection+74%

Barrier disruptionSkin sensitivity worsens under chronic UV stress+68%

Sources: Petersen 2014 · PMC Underdosing Review · Krutmann et al. 2017 · US EPA UV Health Effects

The fix isn't discipline — it's having a sunscreen that makes you want to apply the full amount, every day. One that feels like nothing on your skin, so there's no reason to skimp.

We spent 1.5 years obsessing over exactly that formula.

3 reasons why you must choose East24 sunscreens

1

You won't feel like you're wearing sunscreen.

Ultra-lightweight, non-greasy finish. No white cast. No sticky residue. It blends invisibly — so there's no urge to go light-handed. Full dose, every time, without thinking about it.

2

No waiting. Straight to makeup.

Absorbs in under a minute — no pilling, no balling under foundation, no white film. Apply, wait a beat, and layer your base straight on top. No disrupted routine, no temptation to skip SPF to save time.

3

No greasy look. Just a natural, just-bathed glow. Subtle radiance

Instead of the shiny, oily finish most sunscreens leave behind, East24 gives your skin a soft, lit-from-within luminosity — the kind that looks like well-moisturised, healthy skin, not product. Think fresh out of the shower, not fresh from the fryer. The kind of finish that makes your skin look better with sunscreen on than without it.

spfa™ is our promise to make sun protection accessible to all.

3% of every purchase supports sunscreen access and sun safety education for underserved communities.

When you protect your skin, you protect someone else’s too.

Step 01

Dispatch

Once your order is received, we pack your sunscreen and book it with our courier partner for pickup. This usually happens quickly — within a maximum of 48 hours.

Within 48 hours

Step 02

Pickup

Your package is picked up from our warehouse in Chennai. You'll be notified via WhatsApp or Email — along with a tracking number so you can follow your order in real time.

WhatsApp · Email

Step 03

Delivery

Most orders arrive within 3–5 business days. In rare cases, depending on your location and courier coverage, delivery may take up to 8 days.

3–5 business days

How to Track Your Order

A tracking number is sent to your email as soon as your package is assigned for pickup. Use it on our delivery partner's website anytime. You'll also receive a WhatsApp/Email notification when your order is Out for Delivery.

⚠️ Important: Do not pay anything extra if yours is a prepaid order — shipping is free on all orders. For Partial COD, pay only the remaining amount and nothing more. Do not download any app or make UPI payments if someone calls claiming to be from us — this is fraud.

Any delays due to unforeseen circumstances will be communicated promptly. For queries, call or WhatsApp +91 90806 20803.

Need help? Reach us at WhatsApp or call +91 90806 20803

Product Name: Power Protect Sunscreen Lotion
Manufactured by: Cosmetify, Ph. 1, 396, Industrial Area Phase 1, Panchkula, Haryana - 134113
Manufacturer License No.: 265 COS (H)
Marketed by: The East24 Company, 36, Station Border Road, Kodambakkam, Chennai - 600024
Country of Origin: India
Customer care Number: 9080620803
The MRP / quantity is mentioned in the product packaging

Frequently asked questions

Yes, Power Protect is ideal for sensitive skin types. It is also fragrance-free.

Power Protect is a straightforward, high-performance sunscreen that focuses on exceptional UV protection. Its minimalist formula makes it an ideal complement to your existing skincare routine, allowing you to layer it under your favorite serums and moisturizers.

Yes, Power Protect is a gentle sunscreen that's perfect for all skin types, including beginners.

SPF 50 measures a sunscreen's protection against UVB rays, which cause sunburn. The number represents the amount of time it takes for the sun's UVB rays to cause sunburn on protected skin, compared to unprotected skin. SPF 50 offers high protection, filtering out about 98.5% of UVB rays.

PA++++ is a measure of a sunscreen's protection against UVA rays, which cause premature aging. The PA rating system is used in Asia and is based on the Persistent Pigment Darkening (PPD) method. PA++++ offers the highest level of UVA protection, providing excellent defense against skin damage and discoloration.

The UV index measures UV radiation levels from 0-11+. Low (0-2): minimal protection needed; Moderate (3-5): seek shade, wear protective clothing; High (6-7): use extra precautions; Very High (8-10): avoid prolonged sun exposure; Extremely High (11+): take all precautions.

Check the UV index on weather websites, mobile apps, or local news forecasts to plan your outdoor activities.

Apply Power Protect at least 20 minutes before going outside, and reapply every 2 hours or immediately after swimming or sweating.

Never! UV rays can damage skin even on cloudy days, so apply Power Protect daily, regardless of the weather.

For optimal protection, apply sunscreen liberally at a thickness of 2mg per square centimeter. This is because sunscreen efficacy is measured by testing the product's ability to protect skin on a small area, typically one square centimeter. To replicate this in real-life use, aim for 2mg/cm² coverage. While the two-finger rule can provide a general guideline, individual application needs may vary. Ensure generous coverage for maximum efficacy.

of visible skin damage — like wrinkles, dark spots & uneven skin tone — is caused by sun exposure.

How much of each skin concern is UV-driven?

3 reasons why you must choose East24 sunscreens

Still getting tanned with a stash of sunscreen at home? The problem isn't your routine — it's your dose.

How underdosing compounds skin damage over time

3 reasons why you must choose East24 sunscreens

How to Track Your Order

Frequently asked questions

Still getting tanned with a stash of sunscreen at home?
The problem isn't your routine — it's your dose.