⭐⭐⭐⭐⭐ 4.71 out of 5 | Excellent

Non-sticky sunscreen that absorbs within a minute, across all Indian skin tones.

Power Protect offers strong protection with an ultralight feel. It has an invisible finish and made for all Indian skin tones. Suitable for all skin types including oily and sensitive skin.

Rs. 456.00

SPF 50 PA++++ Protection

Lightweight and Non-sticky texture

Absorbs quickly and leaves zero white cast

Fragrance-free and no-stinging or irritation

✔ Suitable for Normal, Oily, Sensitive and Combination skin

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"Offers excellent sun protection with a lightweight, non-greasy formula."

- Waseem Bhat, International Ski Racer & Coach

Choose your sunscreen variant:
Power Protect Sunscreen SPF 50 PA++++ Bottle – Suitable for All Skin Types
For all skin types
Woman holding a tube of East24 SPF 50 PA++++ moisturizing sunscreen with a beige background
For Normal to Dry skin
How to use?

Apply sunscreen after moisturizer. For optimal protection, follow the 2-20-2 rule:

Step 1: Apply 2 g sunscreen every square centimeter (i.e. a coin-sized sunscreen on each body part).

Step 2: Apply 20 minutes before stepping out.

Step 3: Reapply every 2 hours.

All Ingredients

Purified Water, Aqua (and) Ethylhexyl Methoxycinnamate (and) Butyl Methoxydibenzoylmethane (and) Benzophenone-3 (and) Phospholipids (and) 1,3 Butylene glycol (and) Phenoxyethanol, Cetostearyl Alcohol, Glycerin, Polyacrylamide & C13-14 Isoparaffin & Laureth - 7, DMDM Hydantoin (and) Methylchloroisothiazolinone (and) Methylisothiazolinone, Disodium EDTA

Ingredient Glossary

Look, Feel & Fragrance

How does it feel?

Absorbs effortlessly, ultra-light, and non-sticky, with a thin texture that disappears on application.

How does it look?

Leaves skin with a refreshing, just-bathed glow and a subtle, healthy-looking sheen.

How does it smell?

It has no fragrance, reducing the risk of irritation and allergic reactions.

Other Info

Quantity: 60g
Shelf Life: 2 years

Store in a cool, dry and hygienic place

Sunscreen for all skin types - Power Protect Broad Spectrum Sunscreen with SPF 50 PA++++ [60g]
1/10

Results from an independent study

Tested by participants across 28 cities, 20 states, and 7 days. See all

4 out of 5

testers said Power Protect left no or minimal white cast.

95%

said it spread evenly within 3-4 gentle strokes.

95%

said it absorbed within 1 minute.

Three women holding skincare products against a white background

This is the story of Power Protect.

1.5 years. Countless trials. One goal - sunscreen that fits into your every day

It began with a simple question — why is sunscreen so complicated? Power Protect was made to become everyone's go-to. No actives, no drama. Just protection that fits every skin, every routine.

Frequently asked questions

I have sensitive skin, can I use Power Protect?

Yes, Power Protect is ideal for sensitive skin types. It is also fragrance-free.

Can I use Power Protect with my existing skincare products and serums?

Power Protect is a straightforward, high-performance sunscreen that focuses on exceptional UV protection. Its minimalist formula makes it an ideal complement to your existing skincare routine, allowing you to layer it under your favorite serums and moisturizers.

Is Power Protect recommended for skincare beginners?

Yes, Power Protect is a gentle sunscreen that's perfect for all skin types, including beginners.

What is SPF 50?

SPF 50 measures a sunscreen's protection against UVB rays, which cause sunburn. The number represents the amount of time it takes for the sun's UVB rays to cause sunburn on protected skin, compared to unprotected skin. SPF 50 offers high protection, filtering out about 98.5% of UVB rays.

What is PA++++?

PA++++ is a measure of a sunscreen's protection against UVA rays, which cause premature aging. The PA rating system is used in Asia and is based on the Persistent Pigment Darkening (PPD) method. PA++++ offers the highest level of UVA protection, providing excellent defense against skin damage and discoloration.

How to read UV index?

The UV index measures UV radiation levels from 0-11+. Low (0-2): minimal protection needed; Moderate (3-5): seek shade, wear protective clothing; High (6-7): use extra precautions; Very High (8-10): avoid prolonged sun exposure; Extremely High (11+): take all precautions.

Where to read UV index?

Check the UV index on weather websites, mobile apps, or local news forecasts to plan your outdoor activities.

When is the ideal time to apply sunscreen?

Apply Power Protect at least 20 minutes before going outside, and reapply every 2 hours or immediately after swimming or sweating.

When is it okay to skip sunscreen?

Never! UV rays can damage skin even on cloudy days, so apply Power Protect daily, regardless of the weather.

What is the right quantity of sunscreen to use?

For optimal protection, apply sunscreen liberally at a thickness of 2mg per square centimeter. This is because sunscreen efficacy is measured by testing the product's ability to protect skin on a small area, typically one square centimeter. To replicate this in real-life use, aim for 2mg/cm² coverage. While the two-finger rule can provide a general guideline, individual application needs may vary. Ensure generous coverage for maximum efficacy.

When you protect your skin, you protect someone else's too.

Our mission is to make sun protection a basic right, not a privilege. We dedicate 3% of our profits to bringing sun safety to under-resourced communities, people who spend their days under the sun, yet often go without the protection they deserve.

Learn more
Legal Metrology

Product Name: Power Protect Sunscreen Lotion
Manufactured by: Cosmetify, Ph. 1, 396, Industrial Area Phase 1, Panchkula, Haryana - 134113
Manufacturer License No.: 265 COS (H)
Marketed by: The East24 Company, 36, Station Border Road, Kodambakkam, Chennai - 600024
Country of Origin: India
Customer care Number: 9080620803
The MRP / quantity is mentioned in the product packaging