East24 is for every day sun protection

Sun protection is not just for beach days or outdoor adventures

Or, you might assume that a little sunshine won't hurt. But the truth is, sun protection is crucial for everyone, every day. Even on cloudy days, UV rays can pass through, causing damage to your skin.

East24 helps from UV damage

We might be receiving more UV rays than ever

With the ozone layer depleting at a rate of 4% per decade, we're exposed to 20% more harmful radiation than our grandparents were at our age. This increases our risk of skin cancer by 50%, premature ageing, and other harmful effects. Daily sun protection is essential to prevent these consequences.

Applying sunscreen daily prevents 80% of skin ageing and skin cancer risks.

Here are six reasons to wear sunscreen daily

East24 is for everyday sun protection

Prevents skin cancer

Sunscreen prevents skin cancer by blocking UV rays. UV radiation damages your skin cell DNA, leading to cancer. By using a broad-spectrum sunscreen with SPF 50+, you reduce your skin cancer risk.

The American Academy of Dermatology recommends daily sunscreen use to prevent skin cancer. Protect yourself by making sunscreen a daily habit.

Slows ageing

UV radiation breaks down collagen and elastin, causing sagging and wrinkles. By blocking UV rays, you maintain your skin's texture and appearance. Antioxidants in sunscreen neutralize free radicals, further reducing aging. Use sunscreen daily to prevent premature aging and maintain healthier, more youthful-looking skin.

Prevents wrinkles and fine lines

UV radiation causes photoaging, damaging collagen and elastin. By preventing this damage, you maintain your skin's elasticity and firmness. Ingredients like retinol and peptides stimulate collagen production, reducing wrinkles. Use sunscreen daily to prevent premature aging and maintain smoother skin.

Fades age spots and hyperpigmentation

UV radiation stimulates melanin production, causing darkening. By blocking UV rays, you prevent this process. Ingredients like vitamin E inhibit melanin production, fading existing spots. Vitamin E also provides antioxidant benefits, protecting your skin from environmental stressors and promoting collagen production. Use sunscreen daily to prevent further darkening and promote a more even skin tone.

Hydrates the skin

Moisture-locking ingredients such as Hyaluronic acid moisturizes your skin, leaving it soft and supple. Hyaluronic acid, a powerful humectant, attracts and retains moisture from the air, holding up to 1000 times its weight in water. Choose a sunscreen with moisturizing ingredients to keep your skin hydrated for a long time.

Maintains even skin tone

maintain an even skin tone by preventing UV-induced discoloration with sunscreen. UV radiation stimulates melanin production, causing age spots and hyperpigmentation. By blocking UV rays, you prevent this process. Use sunscreen daily to prevent discoloration and maintain a healthier complexion.

Wearing sunscreen daily is a crucial part of a comprehensive skincare routine. It's important to choose a broad-spectrum sunscreen with an SPF of at least 30.

Get the ideal sunscreen for your skin type