Feel Testers Circle — FTC Study 01

Power Protect SPF 50 PA++++
Consumer Perception Report

A real-world observational study conducted across India over 7 days. Participants reported daily experience — texture, absorption, finish, and wearability — to generate honest, field-validated insights.

28 Cities
20 States
7 Days / Tester
01 Top-Line Outcomes
100% Natural or dewy finish reported
96% Comfortable for daily wear
96% No irritation reported
80% No or minimal white cast
02 Full Performance Breakdown
Tester-Reported Attribute Scores % respondents rating attribute positively — 7-day field use
Natural / dewy finish100%
No irritation96%
Comfortable for daily wear96%
Non-sticky / settles quickly96%
Absorbs within 1 minute95%
Spreads evenly in 3–4 strokes95%
Breathable and comfortable91%
Lightweight / barely there91%
No or minimal white cast80%
03 Sensory Profile & Daily Wearability
Multi-Attribute Sensory Radar Visual synthesis across 8 sensory performance dimensions
Daily Wearability Consensus Would you wear this comfortably every day?
04 Participant Demographics
Skin Type Distribution Breakdown by self-reported skin type
Skin Concerns Profile Self-reported concerns among participants
05 Selected Verbatim Reports
The texture is smooth and easily blendable. I'll be making my partner try this too — someone new to skincare.
Gia SuzzaneCombination · Bengaluru, KA
Lightweight, no white cast, hydrated and soft skin after 7 days. Best for combination skin.
Aditi KambleCombination · Mumbai, MH
No white cast, lightweight, non-sticky — and doesn't make my skin oily. It has all the qualities.
GarvitaNormal · Jodhpur, RJ
It felt very refreshing — like I had washed my face with ocean water.
Shubana QureshiCombination · Mumbai, MH
Absorbed within seconds. No stickiness at all. Almost like I wasn't wearing anything. Confident using it daily.
Shreya GhoshCombination · Howrah, WB
Even with sensitive skin, this suited me very well. Light texture, soothing fragrance — love it completely.
Paridhi VermaSensitive · Indore, MP
06 Geographic Coverage
Testing Locations Across India 37 participants · 28 cities · 20 states · representative climate and skin-tone diversity
DelhiMumbaiBengaluru JodhpurNoidaBhopal HyderabadHowrahAgra AhmedabadLucknowKanpur NashikNagpurIndore JamshedpurKorbaUdaipur TrivandrumGurdaspurZirakpur MorenaBareillyNavi Mumbai SundergarhNalasoparaAndheri East Sahibabad
07 Methodology
Product Distribution Each tester received a full-size unit of Power Protect SPF 50 PA++++ and integrated it into their daily routine without altering other skincare steps.
Observation Period Testers used the product for 7 consecutive days across morning and daytime routines. Feedback collected via structured questionnaire and open-ended response.
Data Integrity No incentives offered for positive reviews. Results published as-is, including critical observations, to preserve integrity of the perception data.

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FTC Study 01 · East24 Feel Testers Circle · 7-day field study · India-wide sample · Data collected via structured self-report questionnaire. Results reflect consumer perception and are not a substitute for clinical dermatological testing. All figures rounded to the nearest whole number. © 2025 The East24 Company.