Feel Testers Circle — FTC Study 01

Super Hydrating SPF 50 PA++++
Consumer Perception Report

A real-world observational study conducted across India over 7 days. Participants reported daily experience — hydration, texture, absorption, finish, and wearability — to generate honest, field-validated insights.

19 Cities
15 States
7 Days / Tester
01 Top-Line Outcomes
100% Dewy, plump and glow-giving finish
100% No irritation reported
100% Comfortable for daily wear
94% No or minimal white cast
3 in 5

Testers noticed a visible improvement in skin texture within 7 days. A notable finding beyond sun protection — observed across dry, combination, and sensitive skin types.

02 Full Performance Breakdown
Tester-Reported Attribute Scores % respondents rating attribute positively — 7-day field use
Dewy / plump / glow-giving finish100%
No irritation100%
Comfortable for daily wear100%
Breathable and comfortable100%
Non-sticky / settles quickly100%
Absorbs within 5 seconds100%
Spreads evenly in 3–4 strokes100%
Lightweight / barely there95.5%
Skin felt hydrated within 5 minutes94%
No or minimal white cast94%
03 Sensory Profile & Hydration Experience
Multi-Attribute Sensory Radar Visual synthesis across 8 sensory performance dimensions
Hydration Onset Skin felt hydrated within 5 minutes of application
04 Participant Demographics
Skin Type Distribution Breakdown by self-reported skin type
Skin Concerns Profile Self-reported concerns among participants
05 Selected Verbatim Reports
The moisture in the sunscreen is mindblowing.
Fatme ZeeNormal · Hyderabad, TG
My skin is usually very dry, so I always had to apply a moisturizer before sunscreen. East24 is a game-changer — it's both sun protection and moisturizer in one. Zero white cast, smooth, hydrating, and a natural glow.
Sayani BanerjeeDry, Acne · Medinipur, WB
Lightweight, non-sticky, healthy for dry skin, and helpful for sun protection. It's very amazing.
Shifa Ali KhanDry · Gwalior, MP
I already used many sunscreens but this one became my favorite. Quick absorbing, lightweight, and it instantly hydrates my dry skin with the dewy finish I always wanted.
Navkiran Kaur GharialDry · Ludhiana, PB
Honestly, East24 is better than any sunscreen I've applied. I now use it every day 20 minutes before leaving. I recommended it to my friends too.
Ayesha MukherjeeDry, Tan · Barrackpore, WB
Loved the texture and the best part is it does not leave a white cast.
Pari KumarSensitive, Dryness · Bhopal, MP
06 Geographic Coverage
Testing Locations Across India 23 participants · 19 cities · 15 states · representative climate and skin-type diversity
Delhi Hyderabad Meerut Ludhiana Pathankot Mumbai Aurangabad Saharanpur Gorakhpur Ahmedabad Rajkot Kolkata Barrackpore Medinipur Gwalior Bhiwadi Bhopal Shimla Malappuram Chikmagalur Shimoga Rajahmundry Imphal Udham Singh Nagar
07 Methodology
Product Distribution Each tester received a full-size unit of Super Hydrating SPF 50 PA++++ and integrated it into their daily routine without altering other skincare steps.
Observation Period Testers used the product for 7 consecutive days across morning and daytime routines. Feedback collected via structured questionnaire and open-ended response.
Data Integrity No incentives offered for positive reviews. Results published as-is, including critical observations, to preserve integrity of the perception data.

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FTC Study 02 · East24 Feel Testers Circle · 7-day field study · India-wide sample · Data collected via structured self-report questionnaire. Results reflect consumer perception and are not a substitute for clinical dermatological testing. All figures rounded to the nearest whole number. © 2025 The East24 Company.