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Sunscreen is for everyone.

The sun's powerful. So are you with East24.

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Built for sun. Loved by skin. Made for you.

Simple, effective, and practical suncare—built for everyday life.

1.5 years in the making—made for all moods, all weathers, and all the ways you live under the sun.

Not anti-sun. Just pro-balance. Our mission is to help you find balance, not fear. Because we believe suncare is not about hiding—it’s about showing up for life.

The sun hasn't turned cruel. Your skin isn't the problem. The world just changed. We are here to tip the balance.

The problem isn’t the sunlight—it’s the excess. We’re not blocking the sun. We’re inviting it—on our own terms, with sunscreen.

We’re tired of being fear-mongered into wearing sunscreen. You must be too. That’s why we’re changing the narrative.

Tested where life happens

We believe sunscreen should perform where life happens — on treks, during training, under pressure, in motion.

That’s why our earliest reviews come not from filtered studios, but from firefighters, athletes, skiers, and travellers.

First Woman Firefighter of Indian Aviation

Taniya Sanyal

International Ski Racer & Coach

Waseem Bhat

Shyam Vasudevan

Sports Journalist

Neeru Pathak

Athlete, National Record Holder

Meghana Pankaj

Globetrotter, @life2wander

Mehak Mushtaq Shah

Cyclist & Skier, Indian National Team

Sunscreen isn’t just skincare. We believe it’s wellness — for everyone under the sun. Not just for beauty. But for balance.

Sun is not the villan in our story, it is our hero.

The sun touches us all. These are the stories of those who walk with it every day - in work, in play, in memory.

They remind us that the sun isn’t something to hide from. It’s something to understand, respect, and live well with.

The sun, skin and sunscreen

From how UV affects different skin tones to why daily sunscreen matters — our blog covers everything about sun care, skin health, and smart sun protection.

Real science, simple words. Because understanding your skin shouldn’t be complicated.

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Sun Protection For All

For people who work in harsh sun, who can’t afford to avoid outdoor labor, sunscreen isn’t cosmetic. It’s relief. It’s health care. It’s preventive wellness.

We donate 3% of profits to bring sun protection and education to under-resourced communities.

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